Leila Nazari – Medium

Leila Nazari

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Better Marketing

The SWOT is Dead.

Here’s a better SWOT alternative for tech leaders

Oct 1, 2020

The SWOT is Dead.

Oct 1, 2020

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Published in
Entrepreneurship Handbook

Surprising Content Marketing Strategies From 25 Tech Unicorns

Sometimes, you need to break the rules.

Dec 13, 2020

Surprising Content Marketing Strategies From 25 Tech Unicorns

Dec 13, 2020

Published in
Entrepreneurship Handbook

Branding 101: A Complete Guide to Building a Relatable Brand

And what not to do

Jul 27, 2021

Jul 27, 2021

Published in
Better Marketing

Will AI Change Content Marketing Forever?

Everything you want to know about marketing AI content generation apps

Apr 21, 2021

Illustration of a woman siting at a desk and working on a laptop.

Apr 21, 2021

Published in
Entrepreneurship Handbook

Is Category Creation the Right Strategy for your Startup?

The pros and cons of creating your own brand category

Mar 23, 2021

Is Category Creation the Right Strategy for your Startup?

Mar 23, 2021

Published in
Better Marketing

A Marketer’s Best Friend: Subject Matter Experts

Why we don’t utilize them enough and how to change that

Feb 24, 2021

A Marketer’s Best Friend: Subject Matter Experts

Feb 24, 2021

The Ultimate B2B Marketing Guide for Startups

27 B2B marketing resources to bookmark now.

Feb 8, 2021

b2b marketing guide

Feb 8, 2021

Published in
Entrepreneurship Handbook

Campaign Strategies of Tech Unicorns, Revealed

A look beyond the surface at smart strategies used to get to $1B and beyond.

Jan 22, 2021

Campaign Strategies of Tech Unicorns, Revealed

Jan 22, 2021

Published in
Entrepreneurship Handbook

6 Powerful Brand Narratives Used By Tech Unicorns

What’s in a story?

Jan 6, 2021

Jan 6, 2021

Published in
Better Marketing

The Golden Rule of Marketing

You probably have already seen it violated today

Dec 3, 2020

People working around a giant light bulb

Dec 3, 2020

Leila Nazari

Leila Nazari

Currently Head of Enterprise @ Ahrefs | B2B advisor to startups www.leilanazari.com | Travel writer www.instagram.com/lilzari/

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