Marketing advisor to B2B startups. Exploring new & unconventional ideas on technology, marketing, and culture. www.leilanazari.com

Why we don’t utilize them enough and how to change that

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27 B2B marketing resources to bookmark now.

b2b marketing guide
b2b marketing guide
Freepik marketing poster


A look beyond the surface at smart campaigns used to get to $1B and beyond.

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Background vector created by rawpixel.com — www.freepik.com


What’s in a story?

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Sometimes, you need to break the rules.

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You probably have already seen it violated today

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In 2020, no one said, come by our booth

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Created by rawpixel.com


A marketer’s perspective as an enterprise software buyer

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  • will provide…


Learn how to get the most out of it

Illustration of four people, three on their laptops and one using a phone, doing various tasks related to social media.
Illustration of four people, three on their laptops and one using a phone, doing various tasks related to social media.
https://www.freepik.com/vectors/people
  1. You have a conversation with a friend about the best Halloween candy. You then start seeing articles on your newsfeed about the top Halloween candy, ranked.
  2. You work on a team that’s assessing marketing automation platforms. You receive a coffee gift set that includes a guidebook highlighting specific points to consider and a tool to calculate ROI.
  3. You open an email, and there’s a video message from someone you don’t know wishing you a happy birthday.
  4. You visit a website where…


And also gets right

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Photo by Florian Müller on Unsplash

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