Sometimes, you need to break the rules. — What would you think if I titled this story, Don’t click this. Curiosity killed the cat. Would you click it? I would, even though I’d assume it’s click-bait and then likely never click on any content by that brand or person again. One of the 25 largest technology unicorns features…

And what not to do — After analyzing the post-mortem of 101 failed start-ups, CBinsights found that the #1 reason start-ups fail is because there is no market need. Yet, further examination reveals that failed start-ups likely didn’t know how to interpret, relate, and respond to the market demand. “We were not solving a large enough…

Everything you want to know about marketing AI content generation apps — From sunlight to sunset, the tips of her fingers worked tirelessly as words flowed out of her head onto the page. The letters “ete” was all that was left of the most used key on her five-year-old MacBook. …

The pros and cons of creating your own brand category — What do Hubspot and Ikea have in common? Besides being successful brands with cult-like followings, they are both category creators. Hubspot turned all of us into bloggers by preaching content and inbound marketing. …

Why we don’t utilize them enough and how to change that — Who writes the marketing content at your company? Who do you think should write the marketing content? Chances are, you answered marketing to both questions. What if I reframe the question to ask who at your company is best-suited to write a thought leadership content piece on deploying deep learning…

27 B2B marketing resources to bookmark now. — A few weeks ago, I came across Morning Brew’s Marketing for Beginners Guide. My first thought — I’m glad the TV series Mad Men got a reference. Though, my favorite example of brilliant advertising wasn’t mentioned. Below, is a clip of the main character, Don Draper, giving a masterclass in…

A look beyond the surface at smart campaigns used to get to $1B and beyond. — Blog posts, emails, display ads, retargeting ads, content, videos, case studies, whitepapers, SEO, surveys, social, virtual events, webinars, news stories… In 2021. that might as well be a list of campaign tactics used by nearly every tech company. …

What’s in a story? — What jumps out at you about the fintech, marketing, and AI technology landscape maps shown below?

You probably have already seen it violated today — It’s 9:30 p.m., and I get a ding on my LinkedIn. It’s a new InMail message. Hello, It’s Greg from x company. Are you interested in partnering on content and event opportunities? I would love to talk about some of the things we have planned for this year. Are you…