The Ultimate B2B Marketing Guide for Startups
27 B2B marketing resources to bookmark now.
A few weeks ago, I came across Morning Brew’s Marketing for Beginners Guide. My first thought — I’m glad the TV series Mad Men got a reference. Though, my favorite example of brilliant advertising wasn’t mentioned.
Below, is a clip of the main character, Don Draper, giving a masterclass in the power of emotions. Quickly following my first thought was, where is this type of resource list for B2B marketers?
While I think there’s plenty that the B2B market can learn from B2C, they aren’t synonymous. The two key differences between B2B and B2C boil down to 2 simple questions:
- Who is paying? (organization vs. individual)
- Who benefits? (organization & individual)
Given the differences, I decided to gather and share the resources that have made me a better B2B marketer. After 12 years in the tech industry, I still regularly uncover new ideas to put into practice though I still uncover a fair share of fluff as well.
